Thursday, September 29, 2011

Disney Store Foul - Take 2

Sooooo...I've been following Bethany's blog - the woman who, via twitter, opened my eyes to the Disney Store's lovely "I {heart} NERDS" line.  You can see my original post here

Rather than rewrite a message I received from Bethany this morning, you can read for yourselves what she wrote me:

I wanted to send you this message that I just sent to friends and family on facebook--pass the word along and let's put out one last fight!

Good morning friends :)
I went back through my facebook feed and came up with this list because each of you either complained to Disney about their nerds line or somehow provided support as the first news story aired. I would first like to thank each of you for your kind words and for backing Scott and I up on something we firmly believed was a wrong move for a company so many young children love.
I wrote on our blog Tuesday night that we are "done" trying to campaign for Disney to know this line was inconsiderate for children with glasses and insensitive altogether, and truly, after this final move I am done.
I would like to ask each of you to file one more complaint. This is because Shawn Turner, head of PR for Disney, has in essence called me a liar on two television stations and is adamant that Disney has received NO complaints on the nerds line. Um, who checks the Disney Store complaint email box? Apparently no one.
So if you could send just one more email with your thoughts and feelings to Shawn Turner herself, I would be FOREVER GRATEFUL. Here is her contact information:
Shawn Turner
Disney Store North America


I am sending my own email off this morning, basically just copying and pasting what I wrote on our blog in August. Your email doesn't have to be long or take up much of your time--just a sentence saying you think the nerds line was insensitive is enough. Or you can give her a piece of your mind if you have an extra 5 minutes--wouldn't hurt to do so :)

And since I've taken some recent heat over the word "nerd" I'd just like to remind you as you write Shawn what Websters defines it as:
a stupid, irritating, ineffectual, or unattractive person

Do we want our children who wear glasses because they HAVE to labeled with such a hurtful term? Nope!
Thanks everyone for everything. You're all the best!
Interesting.  VERY interesting that Bethany has been interviewed my news stations twice {that I know of} both times Disney PR giving a response to the news channels yet not to any of us. {You can see her interview with her local channel here.}  I know at least 2 other people, as well as myself, who received the generic, auto-generated email from Disney: "We received your email; we value your opinions and feedback; you can expect to hear from us shortly."  Blah. Blah. Blah.  Interesting that their computer system obviously received my email, yet this Shawn Turner didn't.  Yeah.  They really value our opinions. 

Anyhow, if anyone who comes across this could please send a{nother} email to Shawn Turner directly and let her know how wrong this entire line is.  How wrong it is to encourage bullying to these young, impressionable children.  Young impressionable children who, in essence, have a disability.  This is the angle all of my emails have taken.  On behalf of my sweet G.
And the millions of other amazing, adorable, spunky, brilliant, impressionable kids out there.  Who also happen to wear glasses.

{And adding that she's a freaking liar wouldn't hurt my feelings either.}  

Thanks!! : )

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